Next-generation geothermal product launch

To announce a new partnership with clean energy startup FERVO, Google needed a multi-stream content campaign to drive earned media, engage key opinion formers, and educate stakeholders. I worked closely with internal and external stakeholders to develop a strategy — and then crafted content and creative assets to execute the campaign. The results exceeded expectations: we achieved 10x page views for the blog post, generated substantial earned media hits, and tracked nearly 200% increases in relevant keyword mentions on social media.