To help Google communicate its commitment to data transparency and decarbonization, I collaborated across energy development, corporate communications, sustainability, and content marketing teams to lead this multi-channel campaign from ideation through publication. This involved setting the content strategy and gaining stakeholder buy-in, as well as copywriting, editing, approving, and finalizing the blog post. For this campaign, I also finalized the data visualization in Premiere Pro, laid out the PDF in InDesign, worked with a creative agency to develop social media assets, and aligned with the CEO’s team to support them in driving engagement via a high-visibility Tweet.
August 17, 2021