Podcast – “Where the Internet Lives”

In the first month of my contract at Google, I asked my boss a question: “What’s the highest-priority project you’re working on right now?” It was a data center podcast called “Where the Internet Lives” — and he put me in charge of bringing the storytelling product to market. I set out researching podcast marketing and developed a comprehensive launch plan and content strategy focused on paid, earned, and owned media. I then performed a focused content audit and collaborated with channel owners across the company to make sure we were utilizing all the internal and external content streams available to us. The podcast launch exceeded expectations — “Where the Internet Lives” landed on Apple’s “Top Ten Technology Podcasts,” ranked highly against benchmarks, and our audience research study showed significant lifts in key areas.